Some people come to soak up the sun, build sand castles and swim in the sea. For others the seaside brings back memories of family holidays past. The seaside provides a haven for you to relax and escape from the restrictions of everyday life. Everything you need is here. Sandy beaches, attractions, shops, places to eat and drink, all within walking distance. Discover a town steeped in heritage, be wowed by action-packed shows, festivals and events, be dazzled by fireworks displays and spectacular lighting. Breathe the bracing sea air and let it blow away the cobwebs. Look out over the great ocean expanse and have time to think and daydream. These are all the ingredients of a Greater Yarmouth holiday!

Welcome to the Pleasure Beach Great Yarmouth - East Anglia's most popular tourist attraction, occupying a nine-acre seafront location. The main park itself has over 20 large rides as well as crazy golf courses, water attractions, kiddie rides and awe-inspiring white knuckle classics. In 2007 over 1.4 million people visited The Pleasure Beach, putting us in the top ten free entry amusement parks in the UK and we aim to add to this, with even more new rides, attractions and innovations.